Pay per lead contractor guides and growth math

Straight answers for contractors comparing lead sources: pay-per-lead, pay-per-call, exclusive routing, shared-lead economics, cost per booked job, channel costs, and trade-specific growth tactics.

Compare pay-per-lead by trade

Lead price, contact rate, and close rate behave differently by trade. Use the trade pages below to compare availability-list positioning with the channel math before buying more volume.

Lead buying and channel economics

Trade growth guides