What do your leads really cost per job?

Cost per lead is the wrong number — cost per booked job is the only one that matters. Enter your numbers and see what you're actually paying.

The math: cost per lead ÷ (contact rate × close rate). A "cheap" $40 shared lead at a 40% contact rate and 15% close rate costs $667 per job. An $85 exclusive call answered live at a 50% close rate costs $170 per job. That's the whole argument in two numbers — run yours. More: why shared leads close poorly.